Top Ten Google SEO Tips
DON’T Make These Ten Mistakes on Google...
Unless Of Course You Don’t Want Your Site(s) Listed!
“In this special report, you will learn the top mistakes that Web designers and SEO ‘tricksters’ use to try to improve a Web page’s position in the Google search results. They might work sometimes, but if you get caught, get ready for a real disappointment...your position will plummet and you are likely to get blacklisted and removed from the search results altogether.”
are many factors that influence your search engine position however, despite all the hype on the topic, truthfully, there are only a handful of ethical tips and tricks that you need to know to earn a favorable position in virtually ANY search engine or Internet directory. This free report will help you determine if your site is at risk of being demoted or removed from the index!
But if you don't like being found in the Google search engine, here are some sure fired ways to lower your ranking and get the worst search engine results possible(banned!). Getting page views at any cost is just not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any SEO company that recommends you employ any of these techniques
1. Distribution Of Viruses, or Any Other Malware, Adware, etc.
Your site may be distributing a virus or other mal-ware, and you might not even know it! Google is going to completely remove you from their index for good if this is discovered on your site. This should be a no-brainer. If you are reselling or distributing shareware from your Web site, you should install it first on your own PC, and then run every virus, ad-ware, mal-ware, and system scanner you can to confirm it is ‘user and PC safe.’
2. Duplicate Page Content
Some Web site designers try to collect page views by duplicating the same content on multiple pages. You should not copy and paste large amounts of text from your own pages, and certainly don't violate copyright by copying content from elsewhere. Google in the past has actually banned sites (or severely penalize their ranking in search results) that duplicate too much content.
3. Hidden or Same Color Text
This is a really old Web designer trick. The way this trick works is you place your favorite keywords on a page and make both the font color and the page background color the same. This is known as keyword stuffing or sometimes fontmatching. Google as well as Yahoo, MSN and others are much better at catching this one than you would think and they will likely remove any offending Web sites from their search engine index when caught.
Also, be aware that really small text is also a no-no. As a variation to keyword stuffing, some people will place very small text at the bottom of a page.
4. Automated Search Engine Optimization Tools
Google would rather that programatic robots didn’t query their search engine resources for checking your page rankings. Many common SEO tools use programed automated to query the Google search engine for your page positions. Some of these tools also use programatic robots for page submission. Both are against Google's terms of service, and both of them can get your site banned. They tie up computing resources for everyone. If you are using one of these tools to track your page positions, don’t use it very often (no more than once a month or a quarter) to avoid getting caught in this trap. And if you are using ANY automation, program, or service to submit your pages automatically, STOP RIGHT NOW. Most ‘ADDURL’ pages now include a technique that blocks the automated submitters anyway. Most search engine ADDURL pages, require a human to read some scrambled letters and type them in a box to submit the form. Computer programming can not yet read the scrambled letters.
5. Robot Writen Web Pages
JIn the same manner that it is a real bad idea to duplicate page content, it is an even worse idea to have a program running on a PC to write your page content for you. There are a number of programs out there that claim they duplicate the same content as ‘search engine friendly’ however, if Google catches you in this game, and they are good at catching this, you can wave your site traffic goodbye.
In brief, just write your own content. Don't buy "instant AdSense" Web sites. If this business-in-a-box scam was really making lots of passive income for the owner, they wouldn't be selling them...would they?
6. Page Cloaking
Designing your Web pages so that search engines see one version of a page and visitors see another is called page cloaking. This can be done with sneaky redirects or with simple programming, and it's strictly forbidden. Search engines really dislike this trick. The reason that some Web designers will want to create cloak pages is that often, pages that are appealing to the human eye, do not index well (poor design), so they create very plain but well optimized pages to present to the search engine spider, and the ‘fancy’ pages are served up to humans only. Cloaking your Web site is a sure-fire way to get banned from Google.
7. Keywords That Do Not Relate To Your Site Content
The age of the META tag has come and gone for many search engines. Though they are still somewhat relevant and you should include them in any page design you want indexed, META tag information isn’t that important to Google in these more contemporary times.
When you include your (well researched) keywords, do include keywords that are directly related to your Web site, and do not repeat the same keyword multiple times. That approach is known as spamming keywords and it is another great way to have your ranking lowered in Google. Placing duplicate keywords does not raise your relevancy for those terms, it will actually serve to have exactly the opposite effect on your rankings.
8. Reverse Links to ‘Dishonorable’ Sites
Linking (exchanging backward links with other Web sites) ordinarily makes you a good neighbor and and often helps to boost your position in the Google search engine. BEFORE you exchange links with a Web site’s Web Master, be sure to check out the Web site first, and make sure it is not a in a ‘bad neighborhood’. You can tell if it is a bad neighborhood by checking their Google page rank and scan the Web site for any of the violations you see mentioned here.
9. Title Stacking
Don't add any additional HTML <title> tags in an attempt to stuff in just a few more keywords. This is a another variation of keyword stuffing that is known as title stacking, and it sure won't win you any favorable positions in the Google search results...or any other for that matter. One title per page is all that is needed.
10. Doorway And Gateway Pages
Doorway/Gateway pages are pages that are optimized for one key term but are really designed to be gateways to lead you to different content. For instance the "Shelby," "Dussenberg," and "Auburn" gateways might all be designed to get you to go to "Barrett Jackson Car Auction" site.
Doorway pages often are ‘lite’ on page content and often will cloak or redirect users to the intended Web site. Also make note that if you are already or considering affiliate marketing take a good look at their site first and before you link to it because some of these may look like doorway pages to Google.
11. Using Flash animations as The ‘Home Page’
Google and Yahoo have being working to improve on ability to ‘see’ and ‘comprehend’ Flash contents, but they are still quite far from having a workable solution. A search engine probably will not index as much as the actual contents really has as a result. Here is another factor to consider, costs! Flash sites are often somewhat or very expensive to build or to optimize. It is a better approach to build a more SEO friendly site and implement your Flash objects in the pages, perhaps as pop-overs or pop-ups instead of creating a full flash site.
12. Search Engine 'spiders' Have Poor Vision, And They Like Vanilla!
Putting It All Together
Now you know just some of the things to do and to avoid when building and promoting your online storefront on the public Internet. Hopefully, with the help of this information, you've pinpointed one or more mistakes on your site and corrected them. That's a step in the right direction! But, achieving and maintaining top rankings also requires knowing what to do right and then relentlessly pursuing it.
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