Top Ten GoogleSearch Engine Wizards SECRETS
“In this special report, you will learn the top ten tips we use to promote our client Web sites to the very best search engine ranking positions.”
are many factors that influence your search engine position however, despite all the hype on the topic, truthfully, there are only a handful of tips and tricks that you need to know to earn a favorable position in virtually ANY search engine or Internet directory. This free report will help you to virtually rocket past your competition in Google, Yahoo and all other search engines. A more comprehensive companion eBook titled “Being Number One ON Google, Yahoo!, & BING” is also available. The eBook reveals even more tips and tricks, including real world examples, forbidden (but safe) search engine Wizard secrets, and how to get a number 1 position on Google’s search engine, and much much MORE!
If you don’t know the correct answers to the following seemingly simple SEO questions, this report is a really good place for you to begin learning more about search engines!
- How many times should you submit your Web page to the search engines to get listed? If you answered even ‘one or more’ times, you have already made your first mistake, in fact you might have already penalized your Web site position, effectively blocking you from a first page search result!
- If you participate in pay-4-click advertising, will your Web site’s position in the search engine results be promoted or enhanced? If you think so, you have probably made your second mistake. This is a common misconception in the Internet marketing community, but it could be true if you choose the right online advertising service. Get the guide to find out how this is done.
- Is the following statement true or false: Meta tags are an important part of my overall advertising program and an integral component of my search engine position. If you answered ‘true’ that would be strike three. And, in this game, it’s three strikes and you are O-U-T!
- What are some of the most common scams that many SEO companies run and how can you avoid them? What? You didn’t know that many SEO companies are just trying to extract money from your accounts and they actually don’t do anything for you or even worse, hurt your current rankings and then bail out on you?
These four questions are just a sample of the type of information that is revealed in this free report and in our companion eBook: “Being Number One ON Google, Yahoo!, & BING”.
Failure to pay attention to the ten little details we reveal here in this free report will almost guarantee you a poor position in the search engines results...no matter how wonderful your site or site content is.
Chances are, if you already have a Web site in place, and you have not made a specific effort to optimize your site for search engines, even if you think you hired an SEO expert that claimed he did everything possible, you need to confirm you have implemented these strategies and then watch your search engine positions rocket upward towards the first page.
Tip #1: Include Keywords In The Page Title
The title tag of a Web site page is, the text that appears between the <title> and </title> tags in the HTML portion of your page ‘header’. This text is one of the most important items on your page. In fact, our estimates are that it is ten (10) times or more important than the actual text content on the same page!
Yet despite the overwhelming importance of this tag, almost 90% of the people that initially start working with workfromhomesystems.com don't even have their selected keywords in their home page title tag! Instead, we more often than not find that they have placed their company name in the page title, “BioTech, Inc.”
Regardless of the fact that BioTech actually sells, for example, surgical heart implants, a search engine will read the page title tag and decide the following:
"Okay, this site is about BioTech"
...and that's the extent of what will be used to index or categorize the page. The actual topic – surgical heart implants -- never even enters the search engine ranking equation. This is as close to a worse case scenario as you can get. One exception to this rule would be if the name of the company was the same as the keyword phrase. For example: If you sold a weathervane product and the name of your company and domain was ‘weathervane.com’ you would be golden. Your title tag could be <title>weathervane.com</title> and the search engine would properly say to itself:
"Okay, this site is about Weathervanes"
...and it would be entirely right.
We have clients like BioTech who often call us and tell us something like:
"Why aren't we number one for surgical heart implants?
We are hands down the world's largest distributor!
What is wrong with the search engine"
The answer is of course, that not one single search engine has psychic powers. Unless you actually tell a search engine what you are all about, your search engine position for the terms you need good position for will be nonexistent. This does sounds simple, right? Check your own site page titles right now: you may be surprised to discover that you don't have your most important keywords in your title, either.
Fortunately for us all, poorly implemented title tags are an easy one to fix. To fix this one, you simply need to know a little HTML programming and edit your Web pages to include your most important keywords in the title. Now you will have a much better chance at a favorable position for those keywords.
But there's more to it, of course...
Tip #2: Place Title Keywords In Order
Suppose you have a local pond fountain company named, "Betty’s Wet-n-Wild Pond Fountains" If you're like most Web masters, you'll first come up with a title tag for your page that says something like:
<title>Betty’s Wet-n-Wild Pond Fountains</title>
After you've read about Mistake #1 (above), you'll naturally alter the title tag to be something like:
<title>Betty’s Pond Fountains Are Wet-n-Wild </title>.
That way, you have the keywords (”pond and fountains") mentioned in the title. Yet that's not good enough. You're still making a major mistake by not putting the keywords first in the title. After all, a title that says, "Betty’s Pond Fountains Are Wet-n-Wild" tells the search engines that the site is primarily about "Betty’s Pond Fountains" and then, to a lesser extent, about "Wet-n-Wild" That's probably not what you want. Rather, you want "pond fountains" to be at the front of the title tag, like this:
<title>pond fountains - Betty’s are wet-n-wild!</title>.
That's the title tag you really want. Public Relations companies often get caught in this same mistake. They'll write a title like: ”Smythe & Jones Public Accounting" instead of, "Public Accounting from Smythe & Jones." It's a common mistake because the optimum search engine title is not necessarily the one that seems to most natural according to the way we speak. Sometimes you have to twist the sentences around the achieve the correct order.
Tip #3: Remember That Search Engines Can NOT Read Graphics And Watch Movies.
You'd be amazed how many Web masters believe the search engines can read graphics and watch movies. Nearly every week, we get a call from a company with a site composed entirely of graphics and Flash animations who wonder why they're not getting the top positions for their keywords. They say things like, "Well, that keyword is all over the page!"
Not really... their pages are usually loaded with graphics containing rendered text, but not actual text in the HTML code. And if it isn't in the HTML code, the search engines can't read it. In fact, the search engines don't even load graphics. They don't bother wasting all that bandwidth. Their spiders fetch only text/html content, not images. And they sure don't fetch Flash content.
That's why a Flash-driven page looks completely empty to the search engines. And it's very, very difficult to get top rankings when your page looks empty. Fixing this mistake is easy: just scrap the Flash and return to a sane site layout that includes text elements, too. Don't expect the Flash designer to appreciate this change, however.
Did you know that search engines also do not read the content inside the frames or iframes that your Web designer may have used on your site? This can be a huge mistake to make and if not corrected, you will find it difficult, if not impossible to ever get a good ranking. You can read more about this in this report’s companion eBook: “Being Number One ON Google, Yahoo!, & BING”.
Tip #4: Software Applications That Submit Your Pages To Search Engines Should NOT Be Used
If you've recently purchased software for submitting to the search engines, you've been conned. The software is pure bunk, and you can prove it to yourself in about thirty seconds. Here's how: go to AltaVista.com and click on the "Submit A Site" link as if you're going to add your page to AltaVista's index. Then click on "Basic Submit."
You'll see a page that allows you to submit your site URL only if you can read and type a series of randomly selected images of stylized letters. This is an ingenious system because humans can easily read the letters, but software can't. In fact, no computer in existence can read these letters because they're incredibly stylized (see the page yourself to see what we mean).
In other words, there is no software on the planet that can submit your site to AltaVista, or any other search engine that has a submit page with the stylized letters feature, period. Other search engines are adopting similar techniques to weed out the "automated" junk submits. And that means your submitting software belongs in the trash heap. The same holds true for submitting services, by the way, which are only kept alive by taking money from people who simply don't know any better. Interestingly, it seems like the less effective these services become, the more desperate they get with the hype. Some services now claim to submit to not just hundreds, but thousands of search engines. Thousands? From where? You'd be hard-pressed to find anyone who uses more than five search engines. Forget about "thousands" -- that's just pure B.S. Besides, did you know that search engines now penalize sites that are submitted through their AddURL tools? The best way to get into a search engine index isn't to submit your site, but to have your site found by the search engines. And there are some very clever ways to make sure your site gets quickly found -- you can read about them in our companion eBook: “Being Number One ON Google, Yahoo!, & BING”.
Tip #5: Don’t Use Cheap Tricks To Fool A Search Engine
Remember the old trick of using invisible (white) text against a white background? The search engines started detecting (and penalizing) that years ago. Amazingly, some people still use it. But today's tricks are more advanced. As with all search engine tricks, they work for a little while, and then they blow up in your face when the search engines start penalizing the techniques. Today, one of the most popular (and dangerous) techniques is Page Cloaking (also called "Mirage Technology"). This is an illegal trick that fools the search engines into thinking your page contains something different than what the public sees. If you're caught using it, your site could be permanently banned.
Other common tricks include word repetition, setting up a farm of different domains with the exact same content, or using robot-generated pages from some piece of sham software that claims to "automatically generate optimized pages and submit them to the search engines, too!" These and other tricks you should avoid are found in our companion eBook:“Being Number One ON Google, Yahoo!, & BING”.
Tip #6: Many SEO Companies Are Running A Scam!
The SEO industry is finally starting to get the recognition it deserves, but there's still a strong element of con-artist companies that can't wait to rip you off. Many of these small-time SEO companies just take your money and do nothing -- and that's actually preferable to the ones who take your money and then apply a barrage of low-integrity tricks to your site in an effort to justify taking your money.
If you use these companies, you not only won't get the rankings you expect, your existing rankings will likely be damaged and your site might even get permanently banned from some search engines.
Spotting these companies is easy: for one thing, they don't have top rankings for their own site! It seems obvious that a company offering search engine rankings should, themselves, have top rankings, right?
The second way to spot a con-artist SEO company is to ask about their process. If they use page cloaking, "doorway pages" or submit scripts, they're probably not worth bothering with.
If you would like to read the details on all the common scams we see as well as how to protect yourself against them, get our companion eBook: “Being Number One ON Google, Yahoo!, & BING”.
Tip #7: Don’t Believe That Changing Your Meta Tags Will Get You Better Rankings
Some clients call us and, after hearing about our fees, say something like, "It costs that much? Geesh, I'll just change the meta tags myself, then!" So they do, and then we hear from them three months later, "Uhh... we need your help..." That's because meta tags have virtually no effect on your rankings these days. Many search engines don't even read the meta tags anymore, and the clear trend is to ignore meta tags altogether.
In fact, even mentioning "meta tags" to someone who really understands the search engines is a sure way to label yourself as a search engine novice. Want to know why meta tags are now obsolete? Because the search engines figured out that relying on Web masters to define their own list of keywords was a disaster. Web masters would list every word they could think of that had even a remote conceptual link to their site (see below). It soon became obvious that relevancy was enhanced by actually ignoring meta tags rather than considering them.
Tip #8: Use Proper Titles When Submitting To The Search Engines and Directories
Part of every successful search engine ranking strategy involves getting listed in the search engines and directories. Today, the three most important ones are, in their order of importance:
- DMOZ (Open Directory)
When you submit to these search engines and directories, you always have an opportunity to describe your site, usually by offering a suggested title and description. This is your one chance to get the listing you want. So what do you want? It's easy: you want your keywords in your directory listing description.
If you don't get your keywords into that listing, you'll never get top rankings for those keywords, period. Of course, just suggesting those keywords doesn't mean you'll get them. You have to convince the human editors (who manage the directories) that your content deserves the description you're suggesting. Powerful strategies for accomplishing that are included in the Search Engine Mastery manual, linked above.
Make sure you know the strategies before you submit to the directories. You only get one chance to submit your site right the first time, and if you don't get the title and description you want, it's nearly impossible to get them changed.
Detailed strategies for getting into these directories, including Secret Directory Strategy #1, are included in the “Being Number One ON Google, Yahoo!, & BING”.
Tip #9: Seek Rankings For The Proper Keywords (Duh!)
It seems like every Web site owned by a company in any state in the union has the name of the state, i.e: “California" in its meta tags. Think about it: just because Bety’s Pond Fountains is in California doesn't mean the Web site is all about California. In fact, these companies have nothing whatsoever to do with California. They might as well try to get top rankings for the word, "Internet" simply because they're all online! That example might seem obvious, but here's another: how about a car insurance company that wants top rankings for the word, "cars?" The fact is, they really have nothing to do with "cars," even though they underwrite auto insurance.
Want proof? Ask yourself: if you are on the Internet searching for auto insurance, what will you type in the search engine? It's certainly not "cars." Most people would type, "auto insurance" or "car insurance," and that, of course, is the right answer. Thus, the car insurance company is really about "car insurance" or "auto insurance," not "cars."
What is your site really about? Answering that question is the first step to getting top rankings. Make sure you only go after keywords that are directly related to your site.
Tip #10: Aim For Targeted Visitors, Not Just Volume
Continuing from mistake #9, above, another big search engine mistake made by many people is trying to go after high-volume keywords (like "cars") rather than targeted keywords. Many people use the seobook.com search term suggestion tool to get a reading on how many people are searching on particular keywords; then they pick the highest-volume keyword and try to get top rankings for it.
- There are two major problems with this strategy: The higher the traffic, the harder it is to get top rankings and,
- Even if you manage to get top rankings for the keyword, the visitors won't be interested in what you're offering anyway!
In other words, if the insurance company mentioned above somehow managed to get top rankings for the keyword, "cars," would they sell more insurance? Probably not.
People entering "cars" in the search engine are probably not going to click on the car insurance listing. They're not looking for car insurance! If they were, they would have typed "car insurance" like any other normal person. This simple reasoning seems to be completely missed by most Web sites. They just want the traffic, it seems, no matter what the relevancy. Understand this: off-topic traffic is worthless. That was proven by the dot-com blowout.
What's valuable is targeted visitors who are genuinely interested in what you offer. After all, if all you really want is traffic, why not just post nude pictures of Brittany Spears on your site? So instead of shooting for the big numbers, focus on attracting the relevant visitors. Wouldn't you rather have 10 visitors a day who are really interested rather than 1,000 visitors a day who are in the wrong place?
Putting It All Together
Now you know just some of the things to do and to avoid when building and promoting your online storefront on the public Internet. Hopefully, with the help of this information, you've pinpointed one or more mistakes on your site and corrected them. That's a step in the right direction! But, achieving and maintaining top rankings also requires knowing what to do right and then relentlessly pursuing it.
That's where we come in. We're a leading authority on search engine optimization and placement for the Internet’s online, work from home based business community. Since 1998, we've achieved first page rankings for all of our signed and participating SEO clients and their Web sites.
We can get your site to the top of the search engines for just about any keyword or keyword phrases. Of course, it doesn't mean we'll accept any keywords. We only promote keywords that are directly related to what you're really offering. So don't call us and say you want the word, "Georgia" just because your company has a Atlanta zip code.
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